Raised in a family of entrepreneurs after immigrating to the United States, Rafi Hannouche developed his business foundation working alongside his father in the family’s sign and graphics shop — an environment that instilled both creative discipline and an appreciation for craftsmanship from an early age.

Over the course of more than three decades, Rafi established himself within the entertainment industry, managing the production of large-scale promotional print and graphic campaigns while cultivating long-standing business relationships across multiple sectors. His entrepreneurial vision later led to the founding of Royal Ventures Group Inc., a company dedicated to supporting the growth and expansion of international brands and ventures.

Driven by a passion for refinement, presentation, and heritage craftsmanship, Rafi partnered with an award-winning distillery and master distiller with more than 30 years of expertise to bring Tequila Gran Diamante to life — a brand created to merge exceptional tequila with elevated design and timeless luxury.